Launch of a loyalty bonus program

Design and launch of a points-based loyalty program for the Di Jeans retail network (Chelyabinsk)

Client: Individual Entrepreneur N. V. Semenovykh
2016

For the Di Jeans store network in Chelyabinsk—which includes both multi- and monobrand franchised retail locations—we developed a unified loyalty program. To reduce losses from straight discounts, a points (bonus) scheme was chosen. Because stores showed a wide variance in average transaction value, earning tiers were tied not to purchase amounts but to purchase quantities (units). We performed all necessary calculations, developed a full set of staff regulations, supported modifications to the accounting system, and defined a migration plan to transition holders of legacy discount cards to the new terms.

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