Loyalty programs

Even the most popular store finds that after 2–3 years, up to 70% of revenue comes from existing customers. In an era of media inflation, investing in retention pays off better than endlessly funding acquisition. Discounts and bonuses often work against you—there are markdowns, but no loyalty. We help small and mid-sized retailers turn loyalty programs into a growth engine rather than a cost center.

What you’ll get

More repeat purchases with sensible discount spend. Growth in average basket and visit frequency. A clear picture of your database and “dormant” customers. A short action plan for sales staff and marketing. A transparent budget and forecast. Discount control and protection against misuse.

How we work

We run an audit. We benchmark competitors and propose stronger ideas. We configure tiers and rules—only what truly moves the needle. We prepare procedures, concise scripts, and train your team. We help with POS materials, cards/accounts, and terms copy. We analyze the IT architecture and recommend an optimal implementation.

Our experience

We’ve launched or transformed 20+ programs for both large and smaller companies. We’ve delivered end-to-end online+offline solutions with unified identification in-store and on the website. We’ve built and integrated IT systems: CDP, CRM, personal accounts, wallet cards, POS, site, and data exchange.

Tools

The EXTROVERT platform shows customer-base dynamics and lets you launch scenarios quickly.

Why us

Market-leading expertise: 20+ launches, online+offline, deep integrations. We bridge marketing, IT, and commercial goals; we upskill your team. Accessible for small business: clear budgets, fast start, no waste.

No loyalty program yet? We’ll start with a solid basic version and get results quickly. Have a program that isn’t “taking off”? We’ll rebuild it so it works for your business.