Trade Marketing and Events

Effective promotions are not just a calendar—they’re about precise execution. In season, it’s sensible to launch a new campaign roughly every two weeks in each store. When you manage mono- and multibrand locations, men’s and women’s formats, the workload grows fast—time and specialist expertise are often in short supply. We take on the operational burden and speed up preparation thanks to proven templates, vetted partners, and CRM configuration: what used to take two days turns into a few hours.

You’ll see sales growth and faster sell-through, tighter team coordination and capability building, unified standards and transparent reporting for every promotion, plus rapid preparation of repeatable campaigns without any loss of quality.

Our work follows a clear sequence: planning the calendar and campaign objectives; managing stock and pricing scenarios; segmenting the customer base and setting up communications (mailings, messages, announcements); producing POS and advertising materials; preparing sales staff (talking points, scripts, checklists); aligning visual merchandising with the promotion mechanics; monitoring execution; gathering feedback and evaluating results; implementing or fine-tuning the CRM to increase communication efficiency.

Each promotion involves about forty steps; we handle roughly half, and the client handles the rest. We lock in a detailed division of roles upfront to avoid confusion or duplicated effort.

As a result, in most cases sales growth is visible in the first season, and within one to two seasons the team reaches a level of independently running promotions comparable to leading retail chains.

We typically work in cycles of one to two seasons (half-years), with options to extend and scale.