Corporate training

We help retail teams strengthen their practical skills: branding, positioning and USP, market research and target audience, working with the client base, trade marketing, e-commerce and omnichannel. The program is built around your tasks and data, so the materials are applicable immediately.

Why do you need it? When there is a lack of a common “coordinate system,” roles overlap, and standards are blurred, training aligns approaches and translates theory into understandable actions. This saves time and budget, and reduces the risk of wrong decisions.

Formats: Corporate offline/online sessions, short trainings or courses on Zoom on a given topic with practice, as well as hourly consultations for managers and teams on your cases.

What's inside. Application modules for managing key performance indicators, developing a customer base and loyalty program, planning promotions and a seasonal calendar, product range planning, e-commerce basics and offline integration. You get checklists, templates, scripts and worksheets.

How we work. Brief diagnostics and goal coordination; content for roles and team level; combination of formats: concise lectures, workshops, analysis of KPIs on your reports. Output — materials and a plan for the next steps; implementation support — by agreement.

Result. The team has a better understanding of what actions affect the metrics in your model and receives tools for daily work. We do not promise "miracles in a week": we record the initial metrics, agree on success criteria and help to systematically move towards them.

For whom. Owners and managers, managing and territorial managers, marketing and e-commerce specialists, sales consultants. You can start with one store or a pilot region and scale up across the network.

Why us. We combine marketing, commerce, IT and personnel training; we speak the language of business and adapt tools to your format. Many years of experience - from local brands to federal networks; classes are taught by a practitioner with real cases.