Email marketing

Email is one of the most predictable retention channels — and a core communication channel in e-commerce. It helps bring customers back, increase purchase frequency and average order value without constantly chasing new traffic. We build email communication as a system: from list health and templates to recurring campaigns and automated flows.

What you get

More consistent repeat revenue. A larger share of sales attributed to email. Clean, on-brand emails with a unified look and feel. A clear, well-reasoned logic of “what to send, to whom, how often, and why.” Growth in key metrics (KPIs) and transparent reporting.

How we work

• We do a quick audit of your current emails and list: what’s being sent, who engages, and where revenue is leaking.

• We build a communication strategy: segments, cadence, themes, email types, and a monthly plan.

• We design and build emails (HTML) — responsive, polished, and mobile-first.

• We improve deliverability so emails land in the inbox, not spam: domain authentication and technical setup (SPF, DKIM, DMARC, etc.).

• We set up automated email series (triggers): welcome, abandoned cart, post-purchase, win-back (“haven’t bought in a while”), upsell/cross-sell, and more.

• We launch, test variations (A/B testing), iterate based on data, and document rules so the system runs consistently.

• We provide regular performance reporting for the email channel.

• We work with a range of platforms: UniSender, Mailchimp, Sendsay, Carrot Quest, RetailCRM, Mindbox, and others.