Seasonal advertising campaign

Development and launch of an advertising campaign for a chain of outerwear stores

• Customer: IP Kislitsina L.V.

• 2021-2024

Seasonal advertising campaigns were developed and implemented for the chain of outerwear and footwear stores "Julia" in Kurgan.

Completed works:

• Seasonal sales forecast by stores and product groups

• Marketing plan for the season

• Development of an advertising strategy

• Development of creatives and briefs for shooting

• Media planning

• Supervision of development of all layouts, as well as advertising production

• Monitoring key performance indicators

• Development of training materials and incentive programs for sales personnel

The media plan included:

• TV

• Advertising on transport

• Outdoor advertising

• Advertising in cinemas

• Direct advertising

• Targeted advertising in VK/Yandex Direct (with landing page development)

• Advertising in social networks

• VM (showcases/instore)

Result: LAL sales growth within plans