Design, marketing analysis

Client: LLC "VUS"
Architect: V. Kuznetsov
2016–17

A marketing analysis of the large-format grocery retail market in Vladivostok was carried out. Based on the analysis, the following were developed: a retail concept for a hypermarket, a SWOT analysis, a positioning strategy, and a technical specification. On the basis of the technical specification, an architectural design of the store (layout sketches) was created.