Rebranding of a chain of clothing stores

Rebranding of the chain of stores "Krasivaya" (Elny), St. Petersburg

• Customer: Smart LLC

• 2018

• Designer: M. Areshkova

For the chain of Russian-made women's clothing stores "Krasivaya" (St. Petersburg), a rebranding was carried out based on the previously defined positioning strategy. The name of the company's own trademark, "Elny", was chosen as the new name for the chain.

The main task was to make the corporate style more feminine and modern. To solve the problem, a detailed brief was drawn up, a competition was held among designers to develop key carriers of the corporate style. From many works, a winner was chosen, with whom the corporate style was finalized, and a guideline for its use was drawn up.