Supply of mannequins

Supply of mannequins for DLT department store — the largest luxury retailer in St. Petersburg

Client: OJSC “Trading House TSUM”
Manufacturer: WINDOW FRANCE
2018

DLT is the largest premium and luxury fashion department store in St. Petersburg, with a total area of 32,000 sq. m. Selecting contemporary, on-trend mannequins to decorate display areas for the March 8 holiday, the visual merchandising team at Mercury chose Window France’s 81 Absolute Cameleon collection with a set of interchangeable face masks.

For the festive installations, DLT used over 4,000 fresh mimosa and tulips, as well as mannequins with yellow face masks color-matched to the flowers. The result was bright, springlike, and very fashionable compositions that delighted store visitors.

Yellow podiums, geometric objects, and, of course, on-trend pieces from world-renowned brands—all tied together into a single, vibrant, and striking visual concept.