Restarting the loyalty program

Relaunch of the loyalty program for premium women's clothing boutiques

• Customer: Individual Entrepreneur G.R. Kolesnikova

• 2022

• Platform: Extrovert CRM

The loyalty program was relaunched for the Emporio (Novosibirsk) multi-brand stores of premium European women's clothing.

The network had been using a cumulative discount scheme for many years, which reduced marginality. Due to the unstable market situation and the volatility of the ruble exchange rate, it was decided to suspend the program. After the exchange rate began to fall, an alternative loyalty program was offered to clients in a short time - a bonus program. The peculiarity of this project was the extremely short launch time. The following work was done in 1 month:

• Developing the terms of a new loyalty program

• Development of special conditions for the most important clients

• Setting up bonus processing and integration with the cash register program

• Development of training materials for employees

• Testing and running the program

• Setting up trigger transaction messages

• For bonus processing, we use our own development Extrovert CRM