Rebranding of Di Jeans

Rebranding for the casual-style apparel retail chain Di Jeans (Chelyabinsk)

Client: Individual Entrepreneur N. V. Semenovykh
Credits: Marketing — K. Volkov; Designers — S. Nomerkov, D. Smolin
2016

We proposed consolidating the company’s brands into a single Di Jeans brand family.

The primary brand’s logo was restyled, and the brand architecture was developed as a family with the Di Jeans master brand and the sub-brands Di Jeans Market, Di Jeans Discount, and Di Jeans Only She.

As the outcome, we produced comprehensive brand guidelines (a brand identity usage manual) for the entire Di Jeans brand family.