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Effective promotions are not only a calendar, but also precise implementation. During the season, it is reasonable to launch a new campaign in each store approximately once every two weeks. When you have mono- and multi-brand outlets, men's and women's formats under management, the workload increases rapidly - there is often not enough time and specialized experience. We take on the operational burden, speed up preparation due to developed templates, proven contractors and CRM settings: what used to take two days turns into a few hours. You will get an increase in sales and acceleration of stock turnover, more coordinated teamwork and growth of competencies, uniform standards and transparent reporting for each promotion, quick preparation of recurring campaigns without loss of quality. The work is structured according to a clear sequence: planning the calendar and goals of promotions, working with stock and price scenarios, segmenting the customer base and communications (mailings, messages, announcements), producing POS and advertising materials, training sellers (themes, scripts, checklists), visual merchandising for the mechanics of the promotion, monitoring execution, collecting feedback and evaluating results, implementing or setting up CRM to increase the effectiveness of communications. There are about forty steps per promotion; we perform about half, the customer does the other half. We fix a detailed distribution of roles in advance to avoid confusion or duplication of work. As a result, in most cases, sales growth is visible already in the first season, and in one or two seasons the team reaches a level of independent promotions comparable to leading networks. We usually work in cycles of one or two seasons (half-years) with the possibility of extension and scaling.